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Jamaica on sale: Air Jamaica, hotels slash rates to boost business - American Airlines matches airfare cut

Jamaica Gleaner News : "To stimulate sluggish fall sales, Air Jamaica has slashed airfares from North America by up to 50 per cent. Several local hotels quickly followed with reduced rates in a concerted bid to attract more tourists to the island. How much new business the price strategy will mean for Air Jamaica was uncertain, however, as rival American Airlines immediately matched the cut. Led by the national carrier, the rate reductions resulted from collaboration between public and private sector organisations including the Jamaica Tourist Board (JTB) and the Jamaica Hotel and Tourist Association (JHTA)."

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