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SEEN UP NORTH: Air Jamaica stepping up|The Nation Newspaper

The Nation Newspaper|IF THE ART of financial success is finding and polishing a diamond in the rough, then airline and destination partnerships may be the paradigm of the tourism industry.

For the recent turbulent history of the airline industry, with books awash in red ink and mergers, layoffs, route-changes and acquisition, countries like Barbados and its Caribbean neighbours that depend on "airlift" to get tourists to their shores are often left wondering what will happen next.

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