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Tuesday, January 20, 2009

St Lucia reveals new branding-20 January, 2009

St Lucia reveals new branding-20 January, 2009: "St Lucia Tourism revealed its new branding strategy at a gathering of more than 500 dignitaries on the island for the Caribbean Marketplace.

The new brand is part of an ambitious strategy to significantly strentghten St Lucia's position, as the country evolves its tourism and economic appeal to both vistors and investors."